A person is pouring a can of beer into a glass of beer, which has the text "CRUZ BLANCA" on it, at a table with food including a skillet dish, salad, and various condiments.

CRUZ BLANCA
SOCIAL


CREATIVE DIRECTION
PRODUCTION
POST PRODUCTION



CLIENT
MOLSON COORS

overview

CSC partnered with Molson Coors, to create content for their newest portfolio brand, Cruz Blanca. A one-day shoot was held at Cruz Blanca’s Chicago Brewery and Taproom. The shoot focused on three distinct themes: the brewery, happy hour, and weekend get-togethers. The final execution resulted in a collection of photographs, GIFs, and social videos.

A man wearing glasses and a dark jacket is cooking or preparing food, with steam rising from a pot or pan.
A man with long hair and glasses working in a brewery, leaning over a large stainless steel fermentation tank with a steaming lid, in a dimly lit industrial setting.
A man with long, dark hair tied back, wearing a brown jacket, is smelling a glass of beer in a brewery or bar setting.
Two men sitting at a bar counter with cans of Cruz Blanca beer, smiling at the camera. Behind them are wooden barrels and a large window showing city buildings.
Two men smiling and holding cans of Cruz Blanca beer towards the camera inside a brewery.
Two men standing in front of brewing equipment, holding cans of Cruz Blanca beer and smiling at the camera.
A smiling bartender pouring a glass of beer labeled 'Cruz Blanca' at a bar with metal taps in the background.
Four friends seated around a table at a restaurant, toasting with drinks and smiling, with large window and a cityscape in the background.
A person squeezing lime over a bowl of ceviche at a dining table with various Mexican dishes, glasses of water, and a can of soda.
People enjoying a meal with tacos, chips, salsa, and drinks on a wooden table.
Cruz Blanca-Selects-16-2.jpg
Overhead view of a table with game pieces, snacks including chips and a taco, beverages, and wrapped presents, indicating a celebration or gathering.
People playing a card game at a social gathering with drinks and snacks on the table.
A can of Cruz Blanca Mexico Calling lager beer on a table with game pieces, glasses of beer, and snacks.
A can of Cruz Blanca Mexico Calling beer on a table with glasses of beer, napkins, and various items in the background.
Hand dipping a chip into guacamole in a black bowl, set on a wooden table with a glass of beverage, a soda can, and yellow game chips nearby.
A woman and a man enjoying pizza and drinks at a restaurant with large windows in the background.
A woman with curly dark hair and wearing a floral blouse is drinking from a can of Cruz Blanca Beer.
Three friends, two women and one man, smiling and taking a selfie together in a cafe, each holding a can of Cruz Blanca soda, with a large window behind them showing city lights.
People happily sharing drinks and toasting together during a social gathering in a brightly lit room with large windows and cityscape view.
Group of friends enjoying a casual gathering indoors, sitting on a sofa and around a table with drinks, food, and a camera. One person is holding a card, and everyone appears to be smiling and having fun.

credits

Production Company: Clark Street Collective
EP / Director: Noah Furey
DP: Mitch DiNello
Gaffer: Phat Nguyen
1st AC: Bryan Wright
Photographer: Dan Piotrowski
Sound Mixer: Shu-Kei Yu
Production Designer: Sandra Yau
PA’s: Oneal Nugent & Emily McCormack
Talent: Joey Madera, Sophia Schumacher, Salvatore Mendez, Jessica Rodriguez, Janet Rodriguez, Kate Bacher, Ben Sanchez, Selah Lee, Cam Gasser & Jenifer Flores
Editor: Mitch DiNello
Colorist: Noah Furey